(PICTURE) LEFT to right, Merrill Pereyra, CEO Restaurants, QSR Brands; Dr Dennis Ling, Executive Director, HCK Capital Group Berhad; Dato’ Seri Mohamed Azahari Mohamed Kamil, Managing Director, QSR Brands; and Foong Peng Yew, CEO of the Business Division, HCK Capital Group Berhad.
QSR Brands has a robust expansion plan for KFC and one of its key strategies to meet the evolving consumer preferences is to grow the restaurant’s drive-thru network.
QSR Brands (M) Holdings Bhd (QSR Brands) continues to embark on its strategic expansion drive, this time bringing Finger Lickin’ Good enjoyment and quick service dining convenience to education city development, Edusphere at Cyberjaya.
QSR Brands through its wholly owned subsidiary company, QSR Stores Sdn Bhd (QSR Stores) today (Feb 19) entered into a strategic partnership with the renowned education city developer, HCK Capital Group Bhd (HCK Group) through its subsidiary Aspen Entity Sdn Bhd (Aspen Entity) to open the first ever KFC drive-thru restaurant in Cyberjaya.
A memorandum of agreement (MoA) was signed by Dato’ Seri Mohamed Azahari Mohamed Kamil, Managing Director of QSR Brands and Dr. Dennis Ling, Executive Director of Aspen Entity at the edusphere Sales Gallery, Kuala Lumpur to mark the inauguration of the collaborative project.
Also present during the signing ceremony were Tan Sri Dato’ Dr R. Palan (Executive Chairman of SMRT Holdings Berhad), Tan Sri Clement Hii (Executive Chairman of HCK Capital Group Berhad) and Datuk Wira Vincent Lye (Director of Aspen Entity) as well as the Board of Directors of HCK Group.
Expected to open its door for business by first quarter of 2021, the new KFC drive-thru restaurant is projected to boost footfall in the development, provide greater food and beverage options and daily convenience to not only the students of Cyberjaya University College of Medical Sciences (CUCMS) but also to the future residents in edusphere.
“We are always on the lookout for good partners and avenues to add value to our developments. In all of HCK’s developments, we are very mindful of the footfall and traffic as it means the success of the development.
“Thus, we create education cities with traffic from the students and surrounding amenities. With KFC coming in as our partner, it further enhances the traffic by bringing in footfall from surrounding offices,” said Tan Sri Clement Hii.
Meanwhile, Dato’ Seri Mohamed Azahari said QSR Brands has a robust expansion plan for KFC and one of its key strategies to meet the evolving consumer preferences is to grow the restaurant’s drive-thru network.
“While we continue to innovate and re-imagine excellent dining experience to drive footfalls and loyalty from our customers, we do not dismiss the fact that the demand for on-the-go service is ever-increasing.
“Consumers expect things a lot faster in this age of convenience and drive-thru restaurant has become an essential amenity especially in developing residential and integrated townships.
“We strive to collaborate with like-minded and reputable partners including property developers in exploring value-creation opportunities through sharing of resources and expertise.
“We are optimistic that the participation our iconic brand of ours would add a significant value to the unique edu-city development by the HCK group.
“We are positive that the student population, working professionals, as well as the existing and future residents of edusphere and Cyberjaya will appreciate and enjoy from the convenience of the city’s first KFC drive-thru.” he elaborated.
QSR Brands is the operator of more than 820 KFC restaurants in Malaysia, Singapore, Brunei and Cambodia.
Edusphere is a mixed development located on 24 acres of freehold land. It is one of the four education cities developed by HCK Group. Edusphere embodies the “Stay, Shop, Study” concept which leverages on its synergy of residential, commercial and education components to add value to its properties.
Edusphere @ Cyberjaya has already completed the first phase of its development and having Cyberjaya University College of Medical Sciences (CUCMS) in full operation.
Once in completion, edusphere will have 6 residential blocks with eco-smart features nestled in 5.5 acres of recreational foliage, a commercial tower as well as 200,000 square feet of retail and F&B lots, circuited by over 2km of pedestrian-friendly walking paths.