BRITAIN’S Naylor Farms has signed an agreement with QSR Brands (M) Holdings Bhd (QSR Brands) through its manufacturing division, QSR Manufacturing Sdn Bhd (QSRM) to provide the company with premium quality cabbage for the KFC Coleslaw.
The three-year agreement was formalised by Simon Naylor and the Chief Executive Officer Upstream Division, QSR Brands, Adi Wira Razak, witnessed by Mohamed Azahari, and the Executive Director of British Malaysian Chamber of Commerce Berhad Jennifer Lopez, at a signing ceremony in Petaling Jaya today.
“We are excited to venture into this partnership with Naylor Farms who shares the same passion and commitment to deliver only the highest quality food to our customers. We also take great pride in serving the freshest and Halal-compliant wholesome food, and this remains at the core of our business, until today,” said Dato’ Seri Mohamed Azahari Mohamed Kamil, Managing Director of QSR Brands.
“This partnership with QSR Brands is an extension of our commitment to quality, where our vegetables are lovingly grown to bring the freshest flavours to our customers in an instant,” said Simon Naylor, the third generation of Naylor Farms.
With an extensive network of restaurants with more than 830 KFC and 470 Pizza Hut, QSR Brands is known as the only fully integrated food operator in the country. QSRM, as one of its subsidiaries, is responsible for producing KFC’s refreshing signature side, coleslaw that Malaysian consumers have come to love.
Located in Lincolnshire England, Naylor Farms, established in 1909 has been known over 110 years for the supply of British Coleslaw cabbage in the UK.