PETALING JAYA – McDonald’s Malaysia and Ronald McDonald House Charities (RMHC Malaysia) were both celebrated for their inspiring efforts in the socio-economic transformation of Malaysia at the CSR Malaysia Awards 2019.
From unprecendented initiatives in honouring teachers to providing aid in the form of healthcare, education and welfare to underprivileged children, McDonald’s Malaysia and RMHC Malaysia were given due recognition during the award ceremony which was graced by Hannah Yeoh, Deputy Minister of Women, Family and Community Development.
For the second consecutive year, McDonald’s Malaysia bagged the Company of the Year Award in the Quick Service category.
The victory was in recognition of McDonald’s Malaysia’s core CSR engagements, namely the McDonald’s Teachers’ Programme 2018 and McDonald’s Community Month which is dedicated to holding engagements for underprivileged children.
McDonald’s Malaysia is the pioneer in driving initiatives which celebrate teachers who go beyond the call of duty to develop and nurture our children. With strong support from the Ministry of Education and a goal to honour the nation’s best, the programme last year impacted close to 19,000 teachers with approximately RM1.6 million in sponsorship and contribution value invested.
McDonald’s Teachers’ Programme 2018 comprises Anugerah Guru Inspirasi McDonald’s, motivational seminars conducted by renowned motivator Dato’ Dr. Haji Mohd Fadzilah Kamsah, and hosting Teachers’ Day parties at McDonald’s restaurants.
Anugerah Guru Inspirasi McDonald’s 2018 recognises teachers who go the extra mile in educating and nurturing their students and making a difference in society.
Nominations are submitted by students, parents and fellow teachers, highlighting the lengths that these inspiring teachers go to ensure a brighter future for the young.
Nominations for last year’s Anugerah Guru Inspirasi McDonald’s grew from 1,000 in 2017 to 3,000 entries in 2018, a testament to the increasing support and recognition from the public for the award.
The motivational seminars in conjunction with Teachers’ Day were held at 10 venues nationwide, benefiting approximately 5,000 teachers in an effort to motivate them to continue their commitment to teach and guide their students.
Meanwhile, the McDonald’s Teachers’ Day celebrations in 2018 saw teachers being appreciated through games, photo sessions and refreshments at more than 270 McDonald’s restaurants nationwide. In total, more than 13,650 teachers were impacted through an investment of RM275,000.
“We want Malaysians to recognise the passion and significant commitment that the teachers contribute in building the nation and we are glad to receive the encouraging response by Malaysians and the support lent by the Ministry of Education,” said Managing Director and Local Operating Partner of McDonald’s Malaysia, Azmir Jaafar.
“Other than teachers, McDonald’s Malaysia also actively engages with local communities as part of our commitment to give back to society. Our Community Month in October 2018 saw a total sponsorship value of more than RM2.5 million impacting 27,000 deserving children,” said Azmir, who is also President of RHMC Malaysia.