IN celebration of Merdeka and Malaysia Day, McDonald’s Malaysia is celebrating 37 years of being Malaysian by embracing its local nickname, Mekdi.
The signage for Mekdi – which is the localised nickname for ‘McD’, short for McDonald’s – is now prominently displayed at McDonald’s Bukit Bintang restaurant, the very first McDonald’s to open its doors in Malaysia back in 1982.
“Over the past 37 years, Malaysians have helped make McDonald’s Malaysia the recognised brand that it is today. As a gesture of appreciation for their continuous support, we decided to embrace the Mekdi name Malaysians have affectionately given us, which is now synonymous with our brand,” said Vice President and Chief Marketing Officer of McDonald’s Malaysia, Melati Abdul Hai.
In celebration of all things Malaysian this month, McDonald’s Malaysia has also introduced Nasi Lemak McD, its own version of a dish much loved by so many Malaysians. The meal comes complete with fragrant coconut rice, crispy anchovies, fresh cucumber, and a fried egg, topped with spicy sambal. Customers can also maximise their meal experience by adding on Ayam Goreng McD and a cup of Iced Lemon Tea.
Recognising the popularity of Nasi Lemak amongst Malaysians, McDonald’s Malaysia has also initiated a nationwide petition on Change.org to rally for Nasi Lemak to be officially recognised as the national dish of Malaysia, with a target of gathering 1 million signatures by Malaysia Day (16 September). To be part of this movement, head over to http://chng.it/LDfjGDJsQs.